China – Accor, in conjunction with Ennismore, today announced an unprecedented long-term master franchise agreement with Country Garden’s lead alliance company, Funyard Hotels and Resorts. In collaboration with Funyard, one of the leading real estate and hotel developers in China, Accor and Ennismore will present the lifestyle brand JO&JOE in China, with the commitment to open at least 1,300 JO&JOE hotels, representing more than 100,000 rooms. Funyard will be the exclusive strategic partner of the JO&JOE brand in China.
“Alongside Ennismore, the lead company in Country Garden’s alliance, Funyard, Accor will create a new kind of travel experience, with unconventional, uplifting and eco-friendly hotels that welcome visitors and neighborhood residents, blending personalities, ideas and talents to fully express the heart and soul of the JO&JOE brand experience,” mentioned Gary Rosen, CEO, Accor Greater China. “Accor is already experiencing record growth in Greater China and our new partnership with Funyard continues to accelerate our leadership position in lifestyle hospitality. We are delighted to partner with Funyard, who already have a strong presence in the market. »
“We can’t think of a better way to celebrate Funyard’s second anniversary than to embark on a mission with Accor and Ennismore to bring the JO&JOE experience in China, mentioned Zhang Yong, Executive Chairman of Funyard Hotels & Resorts. “We share their values, mindset and commitment to delivering unique experiences. We also have many synergies to explore, such as Accor’s global expertise and distribution network, as well as our huge inventory of properties. Together, we look forward to establishing JO&JOE as a benchmark for affordable lifestyle hospitality in China.
JO&JOE is part of Ennismore, a global collective of lifestyle brands. In 2021, Accor and Ennismore entered into a joint venture to create a new standalone entity, with Accor holding a majority stake.
Positive, genuine and funJO&JOE was created purely and simply to defy convention. Each destination welcomes travelers and locals with the comfort of a hotel and the friendly atmosphere of a community gathering place. Parties, entertainment and a friendly bar-restaurant invite you to mix and mingle – for a few hours, a night or an extended vacation.
“Overall, the lifestyle segment is seeing sustained interest and has a strong growth trajectory,” mentioned Gaurav Bhushan, Co-CEO, Ennismore. “We continue to strengthen our position in this segment, with concepts that incorporate the notion of entertainment and offer restaurants and bars that appeal to locals as well as customers. Our lifestyle brands are directly linked to their local communities – to JO&JOEthe mix of street art, music and food all combine to make each destination unique and appealing to a new generation of travellers.
Funyard is fascinated by the growth potential of lifestyle hospitality and by forming this partnership with Accor and Ennismore, is determined to become a key player in this space. The company recognizes the value of providing a younger generation with opportunities to travel, connect and socialize. With JO&JOEguests will be inspired to further explore China and the world, with multiple trips, high-quality yet affordable accommodations, hip hubs, great food and drink, and shared living spaces, all while respecting the environment , transmitting love and creating transformative adventures .
This is not the first collaboration between Accor and Country Garden. For several years, the two companies have worked together on hotel projects involving high-end hotel brands and have built a solid and cooperative relationship. Now with the new JO&JOE agreement, Accor, Ennismore and Funyard will jointly create a new dimension in the Chinese hotel industry.
Accor Greater China recently surpassed the 500 hotel milestone, with a strong pipeline of new hotels opening in 2022 and beyond. Initial JO&JOE locations in China will be announced this year, with further updates provided by summer.
JO&JOE currently has operating properties in France, Austria, Colombia and Brazil.
ABOUT FUNYARD HOTELS & RESORTS
Funyard Hotels and Resorts is the core enterprise of the Country Garden alliance and ranks among the top 41 among international hotel groups in the world and among the top 8 hotel groups in China. Funyard partners with Accor, Hilton, Minor Hotels, Oakwood® and Country Garden Commercial and Culture Tourism Group. Funyard Hotels and Resorts has a strategy to lead the market for the development of luxury, upscale, midscale and lifestyle hotel sectors in China. It currently operates and manages a total of 19 major hotel brands and branded residences, with a presence in more than 50 countries and regions around the world. Offering 300 high-quality hotels with over 60,000 rooms, Funyard’s mission is to create better lives and more enjoyable travel experiences for travelers around the world.
Accor is a world leading hotel group made up of more than 5,300 establishments and 10,000 restaurants in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a joint venture, of which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and approximately 260,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily life companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.