The Londoner is probably the catalyst the region has been waiting for; as disruptive as the playground of Soho House The Ned was when it opened in 2017. It’s an extremely impressive architectural feat, eight years in the making and costing over Â£ 500million, with six floors underground , making it the deepest living basement in London. It has its own cinema, six restaurants, a spa with swimming pool and nail bar, club-style spaces for members and 350 avant-garde rooms filled with handpicked works of art, aimed at satisfying the millennial desire. exclusive privacy and endless fun.
He achieves it at a tee. The mocha lobby is like slipping into a giant cappuccino, with its caramel curtains, sparkling velvet chairs, and speckled bronze lighting on the mirrored ceiling. Here, patrons can prop up the bar, sipping Ruinart in the evening while a pianist performs live.
My first stop, however, was the Retreat Spa in the basement, which clearly claims to rank among the best in town. A large swimming pool and a hydro-swimming pool are framed by vast cabanas dotted with more pillows than a Moroccan tea room. A few laps in the sauna and hammam complete the preparation for a treatment. I opted for the Gold facial, with a Hungarian facial massage (softer than it looks) and complemented with golden highlights on the arms and cleavage – the perfect primer for a glamorous evening in the West End. In the end, I shone like the dishes in a fairy liquid advertisement; a sufficiently positive result to warrant a rare #nomakeup publication on Instagram.