While non-alcoholic and low-alcohol beverages are a nearly $10 billion global industry, there’s no one-stop-shop in Atlanta for the sober and the sober-curious, but it’s growing. switch. Earlier this year, restaurant industry veterans Lissa Eubanks and Savannah Rainey launched Zilch Market, a series of citywide pop-ups selling beer, wine, spirits and non-alcoholic elixirs, as well as original cocktails.
“I’ve always loved the creativity behind crafting a cocktail or nightcap routine,” says Eubanks. “When I cut out the booze, I wanted to keep those things, but the lack of options [in Atlanta] was austere and honestly surprising. The monthly pop-ups feature the pair’s favorite non-alcoholic brands, including WithCo mixers, Ritual and Monday liquor alternatives, and beers from Rightside Brewing in Georgia, as well as zero-proof cocktails served on square. Zilch debuted in February at El Patio; follow @zilchmarketatl on Instagram for future releases.
Eubanks and Rainey hope to launch a brick-and-mortar bottle shop and bar next year – a gathering place, says Eubanks, “for people who don’t drink for whatever reason, where they can dress up to go out a date or a girls night out and always a great craft cocktail.”
In the meantime, here’s how to up your non-alcoholic bar game at home, with suggestions from Eubanks, Rainey and other local bottle shop reps.
The Nogroni Cocktail Packassembled and sold by Elemental Spirits Co. in Poncey-Highland, contains the ingredients needed to replicate the iconic Italian cocktail, including Lyre’s Rosso (for sweet vermouth), Wilfred’s Aperitif (for Campari), and GinISH (for gin). $98
Jesse Kirkpatrick, Deputy General Manager of Elemental, explains that the bitter orange notes and bright hue of Wilfred’s appetizer make it a “perfect substitute for Aperol or Campari” even beyond a Negroni: Top with Fever Tree soda, fresh citrus and a sprig of rosemary for a simple warm weather spritz. $32
At the Zilch markets, Eubanks and Rainey sell spirits from Ritual— a Chicago-based distillery whose products include a hot and spiced “rum” ($30) — and Monday, whose “whiskey” ($45) they blend into a riff on the classic sour called the Sunshine Whiskey.
Sarah Pierre, owner of 3 Parks Wine Shop in Glenwood Park, loves the ease of ISH Canned Beverages, which she says are “the closest product to a real cocktail.” Chill then drink the SpritzISH or DaiquirISH from the can, or strain into a fancy glass over ice and garnish with citrus. $5.50 each
How to make Sunshine Whiskey
1.5 oz Monday whiskey
1 oz orange juice
2 dashes All Bitter Orange Bitters
Shake and strain into a Collins glass over ice. Top with Rightside Brewing Citrus Wheat beer.
This article originally appeared in our April 2022 issue.