The Nobu brand, is well known for its contemporary decor with upscale Japanese restaurants and luxury hotels all over the world. Tryka was approached by Isometrix to provide lighting for the newly opened Nobu Portman Square in London.
Founded by the famous Japanese chef Nobuyuki “Nobu” Matsuhisa and his partners in the 90s, the Nobu brand was born. When they opened their first international outpost, Nobu London Old Park Lane, it became a hit almost immediately. Closely followed by the Nobu Hotel London Shoreditch which was the first European hotel under the Nobu Hotels brand to open in 2017.
The site where the Nobu now sits in Portman Square was once a Radisson Blu. It underwent a complete transformation, and it was finally able to reopen its doors after the pandemic and emerge as the Nobu. From the moment you walk through the doors, everything about Nobu exudes a sense of calm. In the lobby, a vast shiny silver room by kinetic sculptor Ivan Black hangs from the ceiling and spins hypnotically. The hotel also has a superb ballroom and meeting spaces, a Nobu wellness and fitness center and is home to the world’s first Nobu Pilates Reformer studio.
The design objective received by Isometrix was to enrich the atmospheric and visual expression of the architecture both inside and out. The objective is simply to offer a customer experience at the height of such a luxury hotel.
The Nobu presents a wide range of Tryka products everywhere. Tryka offers rooms, a lobby, elevators, a ballroom, spa and gymnasium, as well as bars and restaurants. Our modular light engine consisting of a Focus lamp in Wee Aim and Accent housings can be found throughout the hotel in spot, medium and flood beam angles. The lens of this product provides glare-free illumination, which is very pleasing to the eyes, adding to the atmosphere of the Nobu.
Adder Linear from the Tryka Flexistrip family is also appearing in Nobu. The beauty of the Adder family is that it encompasses a population of low to high density LEDs per meter with varying output power and performance, delivering from 200 lumens to 2020 lumens per meter in the process. It is ideal for function and accent lighting and is used brilliantly by Isometrix for this purpose in Nobu public spaces and Penthouse suites. Meanwhile, Cobra FLEX60 and FLEX120 can be found in standard rooms. There is also the addition of the bespoke DL45 ultra-shallow downlight, designed especially for Nobu due to the low ceiling void in the rooms, which required a very low recessed fixture with an anti-glare screen and black baffle.
As with all Tryka products, there is a guarantee of optimum color consistency, at all color temperatures, which was key in the selection of Tryka products by Isometrix. Depending on where you are in the hotel, whether it’s the gym or spa, you can spot the Adder family varying between 2400K and 2700K, helping to accentuate interior objects.
Ryan Jones of Isometrix acknowledged, âThe unique architecture of the buildings and bespoke interior design allowed us to design a beautiful, lighted environment, complementing and illuminating the interior design and architecture while creating the ambiance and feel. appropriate ambiance for the guests. We specified Tryka for the performance of its products, the quality, the willingness to work and collaborate with the design and subcontracting team to ensure that the result of the project is of high quality.
Isometrix has truly created a sense of timeless elegance and sophistication that customers will love. Lyn Newcombe, Project Manager at Last & Hamlyn, said: âThe lighting they have produced for the Nobu Hotel London Portman Square is even more exquisite than we expected and we have no doubts that customers and diners alike of the hotel will see their experience enriched by the ambiance that it helps. to create.”
The effect that all of this creates in the Nobu is breathtaking. We really enjoyed working with Isometrix to help set the mood for Nobu, a quiet, bright and warm hotel in a bustling Marylebone area of ââLondon.