Seagram’s Royal Stag raises the bar at IPL 2022 in partnership with Delhi Capitals


A city that spans three states must have a team that plays its cricket with big hearts and unmistakable flair. Delhi Capitals, the beating ‘dil’ of the Indian Premier League, will partner with Seagram’s Royal Stag for the upcoming 2022 season. Royal Stag is delighted to be the official partner of Delhi Capitals for many reasons: it is a team led by talismanic Indian wicket-keeper Rishabh Pant. Moreover, the captain and the team are a perfect blend of youthful exuberance and the wisdom of experience. It’s no wonder then that the team’s passion, flamboyance and expertise come together with the Royal Stag brand philosophy – ‘It’s Your Life. Live it Big’. Cricket has always been at the heart of Royal Stag’s brand communication. With this association for IPL 2022, Royal Stag is set to further strengthen its commitment to cricket fans across the country and cement its loyalty to the game through sustained engagement with fans throughout the season. Delhi Capitals are a team that have produced some of IPL’s most magical moments over the years. Silverware has eluded the team thus far, but this unit under their indomitable and charismatic captain, Pant, will change that. Royal Stag is committed to loyally supporting Delhi Capitals in this quest, from the team’s first match kick-off on March 27 afternoon, through to the final. It’s going to be a roller coaster ride and we invite all fans to join us! Speaking on the sponsorship, Kartik Mohindra, CMO, Pernod Ricard India, said: “IPL ensures that millions of men and women remain glued to television broadcasting for almost two months, experiencing the highs and lows of their favorite teams. Delhi Capitals is a superb mix of international and Indian stars, and their brand of cricket is a heady cocktail of natural talent and shrewd strategy. We are very happy to partner with Delhi Capitals for the upcoming IPL season. With young cricketing star Rishabh Pant helming the ship for Delhi Capitals, we know we will be bringing millennials attention to our brand. With cricket being one of India’s greatest passions, we wanted to use T20’s platform to connect with our consumers using Delhi’s cultures and team ethos from Delhi’s capitals. Dhiraj Malhotra, Executive Director of Delhi Capitals, said: “Our partnership with Royal Stag for the upcoming Indian Premier League season will definitely be one of our big highlights except for the sixes our players have hit, Of course! For us at Delhi Capitals, it is important to partner with brands that value sport and understand the emotions attached to it. Royal Stag represents all of this, and I am sure it will be a fruitful partnership for us. two, as we look forward to a splendid cricketing season.” Shane Watson, Assistant Coach, Delhi Capitals, also added: “Since my first visit to India in 2000, I have always known that Royal Stag was associated with cricket. The brand has always had a deep relationship with cricket. the front of all the tournaments in which I participated. I think it will be a great partnership between the Delhi Capitals and the Royal Stag. Royal Stag is a prominent brand, and we see an incredibly strong alignment with them. About Royal Stag Royal Stag by Seagram is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since its launch and a brand often credited with being a game changer. It’s for the young, confident, progressive and inspiring individual who embodies self-confidence. The brand inspires Indian youth through its communication around the philosophy “It’s your life. Live it large”. About Pernod Ricard India Pernod Ricard India (P) Ltd. is a 100% subsidiary of Pernod Ricard SA and is a fast-growing multinational alcoholic beverage company that offers quality products to its consumers throughout the country. With leading brands in every category, Pernod Ricard has one of the most dynamic and premium portfolios in the industry, led by Seagram whiskeys such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of premium international brands including Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish Whiskey. Prominent brands in the white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm champagne and Perrier-Jouët. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskeys are exported to 26 countries around the world. Pernod Ricard India is a socially responsible organization with a firm belief in strengthening corporate citizenship by addressing social, economic and environmental sustainability in all key states. Image: Royal Stag x Delhi Capitals partnership

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)


About Author

Comments are closed.