05 Oct 2021 — March Wrigley launched its latest hybrid offering, Snickers Cinnamon Bun, a chocolate bar that combines the nougat core of the original Snickers bar with the warm cinnamon flavor of a breakfast, delivering a fall sensory experience.
Information about NPD chocolate
According to Innova Market Insights, chocolate launches increased with a CAGR of 4.2% between 2016 and 2020. Perceptions of the health of chocolate, especially dark chocolate, may explain the growth which now outstrips other confectionery categories. .
Chocolate, chocolate chips and fudge, vanilla, cinnamon, and fruit flavors like strawberry, blueberry, raspberry, lemon, and apple are most commonly used in new entrees. However, caramel, almond, peanut butter, peanuts and hazelnut lead the way.
Salted caramel, orange and coconut are increasingly popular. Maple grows from a very small base. The fastest growing flavors include vanilla, strawberry, blueberry, and lemon, but also options like orange, cranberry, birthday cake, and cinnamon sugar.
About half of Americans surveyed eat chocolate as an afternoon snack and about half consume it as an evening snack. The throughout the day consumption pattern for cakes / pastries and sweet products is similar to chocolate, so these categories appear to be competing for similar snacking opportunities.
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