The Botanist Launches First-Ever TV Commercial, “Spirit of Community,” at Super Bowl LVI in Support of Local Restaurants and Bars Nationwide


In partnership with the Independent Restaurant Coalition, the campaign urges Americans to take action for the 500,000 local establishments still threatened with closure due to the COVID-19 pandemic

New York, NY –News Direct– YourUpdateTV

Botanist Islay Dry Gin is premiering his first ever TV commercial, ‘The Spirit of Community’, making its Super Bowl debut, to raise awareness for local bars and restaurants that continue to be impacted by the COVID-19 pandemic. In partnership with the Independent Restaurant Coalition (IRC), the campaign urges all Americans to take action to help the IRC in its efforts to fill the Restaurant Revitalization Fund (RRF) and promote positive change for the industry.

A video accompanying this announcement is available at:

In partnership with the Independent Restaurant Coalition, the campaign urges Americans to take action for the 500,000 local establishments still threatened with closure due to the COVID-19 pandemic

The botanist hails from the Bruichladdich distillery on the Scottish island of Islay, one of the few distilleries in the world to be B Corp certified. The distillery believes in using business as a force for good, aligning people and goals with profit. The botanist’s ongoing partnership with the IRC is rooted in its people-centered values, a demonstration of how its community extends far beyond Islay and into the bar and restaurant industry in the United States. . The aim of the ‘Spirit of Community’ campaign is to raise awareness of critical support still needed for the 500,000 independent restaurants and bars that remain at risk of closure – including 90,000 originally closed in the first year of the pandemic. . Through the campaign, The Botanist and the IRC are mobilizing Americans to show their support for the bar and restaurant community during this time of continuing hardship.

“Local bars and restaurants across the United States have supported The Botanist since our first distillation on Islay over a decade ago,” said Ian McLernon, Chairman and CEO of Rémy Cointreau Americas. “So it was only natural for The Botanist, a brand that is an integral part of the Isle of Islay community, to leverage our first-ever TV advert to help support the community of hotel staff working in bars and restaurants. locals across the United States during their time of need. Now more than ever, we must do what we can to save the establishments we know and love. We hope our Super Bowl campaign debut will help amplify the vital message of our partners in the Independent Restaurant Coalition.

The Botanist is proud to bring its community spirit to life with its first-ever commercial on TV’s biggest night. The 30-second spot will inspire Americans to take action and support their favorite local bars and restaurants. Created by documentary film production company Blacksmith & Jones, the advert features real-life bar and restaurant staff, amplifying the ongoing need for support and encouraging viewers to get involved.

“Local bars and restaurants are the fabric of our communities across the country. These beloved establishments still face potentially insurmountable challenges,” said Tom Colicchio, founding member of the Coalition of Independent Restaurants. “Our industry is currently on life support, and the only way to avoid mass closures is for swift action to be taken by our elected officials. We are grateful to The Botanist for recognizing the spirit of our community and using their platform to help raise awareness of our industry’s struggles during a monumental event like the Super Bowl.

“Hospitality is at the heart of every independent restaurant and bar,” explained Erika Polmar, Executive Director of the Coalition of Independent Restaurants. “Though you’ll surely be greeted with a warm smile as you sit in your favorite corner booth, below the surface restaurant owners continue to struggle with nearly two years of losses and little financial relief. Hundreds of thousands of restaurants are at risk of permanent closure, threatening widespread job loss, massive supply chain disruption, loss of community gathering places and destruction of family businesses. It’s partners like The Botanist that help us fight to keep those businesses and those dreams alive.

The Botanist’s creation “The Spirit of Community” will air in 18 nationally televised markets and digitally on YouTube, Facebook, Instagram and Twitter. The Botanist chose to run the ad in some of America’s most influential dining cities, including New York, San Francisco, Los Angeles, Austin, Chicago and Miami. The campaign teaser is now live on YouTube. Watch it here:

To learn more about how to get involved in supporting your favorite local bars and restaurants, visit

About Karen Grill:

Karen Grill is the brand ambassador for The Botanist Islay Dry Gin. A beverage industry professional in Los Angeles for 12 years, Karen is originally from New Jersey, where she began her hospitality career at age 15. Karen has spent time behind some of LA’s most notable bars and entered several bartending competitions throughout her bartending career, earning her numerous national and world bartending titles. Named a “30 Under 30” Culinary Game Changer by Zagat in 2016, Karen is committed to educating and supporting the national bartending community at all levels.

About the Botanist:

Founded in 2011, The Botanist Islay Dry Gin is distilled and handcrafted at the Bruichladdich Distillery in Islay, a remote island off the west coast of Scotland. It’s the first and only Islay Dry Gin – a rare expression of the heart and soul of this wild Scottish island. From one of the only certified B Corp distilleries in the world, The Botanist believes in using business as a force for good, putting people and the planet in line with profit. The artisan liquid is distilled with a unique combination of 22 wild Islay botanicals which are locally and sustainably hand-harvested on the island by The Botanist’s professional forager, James Donaldson. Islay botanicals are slowly distilled with pure Islay spring water in a unique Lomond Still, affectionately nicknamed Ugly Betty, by Chief Distiller Adam Hannett. The result is a smooth yet complex gin that speaks of Islay. | Instagram @TheBotanistGin_US |Twitter @TheBotanist_US

About the Independent Restaurant Coalition (IRC):

The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to ensure vital protections for the country’s 500,000 independent restaurants and more than 11 million workers in the restaurants affected by the coronavirus pandemic.

About Blacksmith & Jones:

Blacksmith & Jones production company is a film company focused on making story driven films. Founded by Trevor Jones and Greg Swartz, the company recently produced the feature documentary water of life.

About Remy Cointreau:

Customers around the world are looking for exceptional experiences; a clientele for whom diversity of terroirs rhymes with variety of flavors. Their exacting standards are commensurate with our expertise – the finely honed skills we pass down from generation to generation. The time these customers spend drinking our products is a tribute to all those who worked on their development. It is for these men and women that Rémy Cointreau, a French family group, protects its terroirs, cultivates exceptional multi-hundred-year-old spirits and undertakes to preserve their eternal modernity. The Group’s portfolio includes 13 unique brands: Rémy Martin and Louis XIII cognacs, Cointreau liqueur, Telmont Champagne, METAXA Greek spirit, Mount Gay rum, St-Rémy brandy, The Botanist gin and our collection of single malt whiskeys (Bruichladdich, Port Charlotte and Octomore from Islay, Westland from Seattle and Domaine des Hautes Glaces from the French Alps). Rémy Cointreau has a single ambition: to become the world leader in exceptional spirits. To do this, it relies on the commitment and creativity of its 1,900 employees and on its distribution subsidiaries located in the Group’s strategic markets. Rémy Cointreau is listed on Euronext Paris.

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