The brewer maintains a customer-centric approach


Speaking in Dar es Salaam in the middle of this week, Wanyancha said that as businesses, brands and institutions around the world mark this year’s Customer Week, SBL takes this opportunity to show customers its dedication by providing the best services and products.

“It is often conventional for some Tanzanian companies and institutions to be more eligible by commemorating Customer Service Week. However, in the beverage industry, companies such as SBL are right in showing their brilliance in strengthening brand recognition through customer-centric approaches, ”he added.

One of SBL’s critical interventions to serve its customers comes at a time when the world and the country have succumbed to the coronavirus, is to embark on an ambitious two-year project dubbed “Raise the Bar” or “Tunyanyuke Pamoja” in injecting 2 billion / -.

This multibillion shilling project aims to protect staff and customers battered by the Covid-19 pandemic to help them get through the tough times with donations of technical equipment to transform outlets. The project targets 2,000 pubs and restaurants in Dar es Salaam, Arusha, Mwanza and the islands of Zanzibar.

Speaking at the launch of ‘Raise the Bar’ in Dar es Salaam earlier this year, SBL Managing Director Mark Ocitti said the company is keen to help its business partners and customers stay safe from the pandemic. “Our bars and restaurants are an essential part of our hospitality and service industry, their world employing more than thousands of people and indirectly benefiting many more,” Ocitti said.

“We launched this project keeping in mind that most points of sale have experienced a slowdown in activity due to this health crisis. The Raise the Bar project aims to support local bars and outlets to ensure that they first comply with basic Covid-19 safety rules, as defined by the Ministry of Health, ”a he declared.

One of the bar owners who attended the launch, Kelvin Tegwa, said the initiative will help build customer confidence while strengthening the ability of bars to continue providing food and drink in a safe environment. .

“In general, bars and alcohol shops have been affected by the pandemic as we have seen a decreasing number of customers coming to us for fear of contracting the virus. With this support from SBL, customers will regain confidence and we hope to rise again, ”said Tegwa.

As an alcohol brewer, SBL has also taken important steps to take care of its customers by advising them to avoid drinking and driving. SBL works from the grassroots to the national sphere with government, police and motorists through its online learning tool DRINKiQ as part of its “Drink Positive” campaign.

The online platform contains key information enabling the public to make positive decisions about responsible drinking and avoiding alcohol abuse.

According to Wanyancha, the e-learning tool is part of a global initiative and the brainchild of Diageo Plc, a global beverage conglomerate that owns SBL as a subsidiary. “It is very important to advise consumers on responsible consumption. We are proud of the quality of our DRINKiQ training over the years. Our audiences have expressed genuine admiration for this type of information, which is why we have made DRINKiQ more widely available by putting it online, ”he added.

He further reiterated that SBL will continue to use its marketing and communication expertise to help raise awareness of responsible consumption in order to have a significant and lasting impact in society.

According to the Ministry of Health and the World Health Organization, road traffic crashes remain one of the leading causes of death and injury worldwide, with countries like Tanzania identified as having a serious challenge in this regard. effect. Most accidents are caused by drunk drivers and pedestrians.

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