World’s 50 Best Bars Name Michter’s Art of Hospitality Winner


Salmon Guru in Madrid has been recognized for the way it combines five-star service with a laid-back and relaxed atmosphere, with the Michter’s Art of Hospitality award given by the 50 best bars in the world.

The award was created to recognize the importance of hospitality in the bar experience, and is voted on by over 600 members of the World’s 50 Best Bars Academy.

Diego Cabrera, Founder of Salmon Guru, said: “Being named the winner of the Michter’s Art of Hospitality Award this year is of particular importance to Salmon Guru at such a difficult time as we have recently been through.

“The team, instead of surrendering, came forward, got together and redoubled their efforts so that our guests could see the excellence that we are trying to convey in the Salmon Guru service.

“We cried, we hugged and we appreciate the recognition from the industry and that, for us, is really special. This means that our five year trajectory since opening Salmon Guru is the right one – the art of hospitality has always been one of our main pillars and it will continue to move forward.

Cabrera, who is known as one of the most influential people in the bar business, opened Salmon Guru in 2016, and he was ranked 22sd on the list of the 50 best bars in the world last year – this year’s 50 best bars are named in London on December 7th. The Salmon Guru team aims to push the boundaries of cocktails and serve original and flavorful concoctions in eye-catching personalized glassware.

The World’s 50 Best Bars described the interior as spanning “the gamut from 1950s tropics to comic book tropes and interesting pieces about eccentric opium dens. The menu is divided by the impact of the drink, whether powerful, fruity or crazy ”.

Mark Sansom, content editor for the 50 Best Bars in the World, said: “We presented the Michter’s Art of Hospitality Award last year – first to the 50 Best Bars in Asia 2020, then to the 50 Best Bars in Asia. world 2020 – because we believe that hospitality is an essential part of the bar experience and excellence in this area should be rewarded.

“Diego Cabrera and the entire Salmon Guru team have mastered the art of making every visitor to their bar feel special. They create unique moments at every step of the customer’s journey, from ingenious drinks to elegantly quirky interiors. This victory is incredibly well deserved and we warmly congratulate the whole team. “

Matt Magliocco, Executive Vice President of Michter’s Distillery, LLC, added: “Congratulations to Diego

Cabrera, Melanie Da Conceição, Adrian Sehob, Filippo Faedda, Manal Ouardane El Ghali and the entire Salmon Guru team for this exceptional recognition. Salmon Guru is a true beacon of hospitality, celebrated locally and globally by legions of grateful guests. They absolutely deserve this honor.


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