PARSIPPANY, NJ – Wyndham Hotels & Resorts (NYSE: WH), the world’s largest hotel franchise company with approximately 9,000 hotels in nearly 95 countries, and Playa Hotels & Resorts (NYSE: PLYA), a leading owner, operator and developer of all-inclusive resorts in a popular vacation destination in Mexico and the Caribbean, today announced the launch of a new all-inclusive resort brand, Wyndham Alltra. This announcement marks Wyndham’s 22nd brand and its first fully dedicated to the fast-growing all-inclusive segment. Along with the launch of the brand, Wyndham entered into a strategic alliance with Playa Hotels & Resorts, leveraging Wyndham’s unmatched ability to drive sales, marketing and distribution in the economy, mid-range and high-end segments through its 89 million registered Wyndham Rewards members and distinct everyday travelers, combined to Playa’s ability to deliver a top-notch hospitality experience and exceptional value to guests.
The new brand name “Alltra” was born out of the brand promise of “All Inclusive Travel for All”, in keeping with Wyndham’s mission to provide exceptional experiences for the everyday traveler. Wyndham Alltra creates an all-inclusive resort experience that is distinct from the upper mid-range segment, offering premium food and drink, services, amenities, and activities with an expressive local flavor at an exceptional price. The brand will offer both family and adults-only complexes in the Caribbean and other resort destinations.
The first two resorts to debut under the Wyndham Alltra brand are the 458-room Wyndham Alltra Cancun in Playa, located in the heart of the Hotel Zone with its 10 upscale restaurants, bars, lounges and pools, and the Wyndham Alltra Playa of 287 rooms. del Carmen At the heart of Playa del carmen offering unlimited gourmet meals just steps from Fifth Avenue with its bars, restaurants and upscale shops. Currently undergoing renovations, both resorts remain open and are expected to complete renovations and become Wyndham Alltra resorts in time for the December 2021 vacation. Both resorts will mark the first of many properties to be developed as part of the strategic alliance between Wyndham and Playa in the upscale all-inclusive resort area in the Caribbean and Mexico in which Playa currently operates.
“Wyndham Alltra will introduce many of our 150 million annual guests to our first all-inclusive brand,” said Geoffrey A. Ballotti, President and CEO of Wyndham Hotels & Resorts. “Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous guest experience and all Included – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays. ‘
“Today’s announcement combines Wyndham’s strong distribution capabilities and award-winning loyalty program with our highly recognized global expertise. Together, we are launching a new experience in the premium resort segment to reach more new all-inclusive customers, ”said Bruce wardinski, Chairman and Chief Executive Officer, Playa Hotels & Resorts.
Details on the first two properties in Playa to become Wyndham Alltra resorts:
Wyndham Alltra Cancun, All inclusive resort – Guests can enjoy the ultimate all-inclusive vacation on from Mexico Yucatan Peninsula with a stay at the Wyndham Alltra Cancun. Located in the heart of the lively district Hotel zone, our expansive beachfront resort is the perfect escape for families, couples, and group gatherings. Upon arrival, guests will be transported to paradise with over 10 incredible restaurants, bars and lounges, multiple pools, and a host of included activities ranging from yoga classes to tequila tastings. Kids of all ages will love our pirate-themed water park, waterslides and mini-golf course, while teens can spend the afternoon and evening in our #Hashtag meeting room. Throughout their stay, guests can follow their workout routine in a state-of-the-art fitness center or with one of our many group fitness classes. Aura Spa. Just 21 kilometers (13 miles) from Cancun International Airport (CUN) our perfect resort is close to ancient Mayan ruins, vibrant downtown nightlife Cancun, and more. Each of our contemporary suites is equipped with everything a guest needs to relax, from fully stocked minibars to terraces with incredible views of the sea. Caribbean Sea. Whether you’re celebrating a wedding or planning a business meeting, guests can host a memorable get-together with customizable all-inclusive packages at one of our outdoor or indoor venues.
Wyndham Alltra Playa del Carmen, Adults Only All Inclusive – Guests revel in an adults-only paradise along the idyllic Riviera Maya, steps from a breathtaking beach, fantastic shopping along 5th Avenue, and a lively nightlife. Just 55 kilometers (34 miles) from Cancun International Airport (CUN), Wyndham Alltra Playa del Carmen, Adults Only All Inclusive offers the ultimate carefree vacation with unlimited gourmet dining and creative cocktails as well as a state-of-the-art fitness center, daily activities like yoga and water aerobics by the sea, and outdoor entertainment. evening. Guests can swim in the sparkling Olympic-size swimming pool overlooking the Caribbean Sea, take a leisurely stroll on the warm white sands or pamper yourself at the full-service spa and salon. After a day of sunbathing, shopping or sightseeing, guests will love retreating to one of our 287 non-smoking guest rooms and suites, featuring a balcony or terrace for savoring the sunset and amenities well thought out like a fully stocked minibar, free bath products and free WiFi. If you want to book an excursion to Cozumel or hang a table in the trendiest club, our friendly, multilingual staff are always ready to make sure they have the vacation they’ve always dreamed of.
Wyndham Alltra is designed to make it easier for the everyday traveler to find truly exceptional all-inclusive hotel experiences outside of today’s upscale and luxury options. This will provide the opportunity for hotel developers, owners and investors to welcome new customers to all-inclusive hotels with unparalleled support from Wyndham. The brand invites hoteliers to take advantage of Wyndham’s scale, distribution, service and loyalty program through this new all-inclusive brand.
Interested in making a reservation at a Wyndham Alltra? Wyndham Rewards members who make a reservation between Oct 6 and Nov 30, 2021 and end their stay in January 18, 2022 will receive a free upgrade during their stay, including a choice during their stay of a 50-minute spa experience, a beach cabin, or other amazing experiences on the property. Visit here to start your next vacation. Interested in developing a hotel? Contact our development team here to find out more.
On Playa Hotels & Resorts NV
Playa Hotels & Resorts NV (NASDAQ: PLYA, “Playa”) is a leading owner, operator and developer of all-inclusive resorts located in prime oceanfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and / or manages a total portfolio of 22 resorts (8,366 rooms) located in Mexico, Jamaica, and the Dominican Republic. Playa draws on years of expertise in operating all-inclusive resorts and relationships with globally recognized hotel brands to deliver a top-notch experience and exceptional value to our guests, while building a direct relationship. to improve the cost of customer acquisition and stimulate customer loyalty. Playa owns and manages 15 resorts (6,004 rooms) located throughout Mexico, Jamaica and the Dominican Republic. Playa also has two resorts in the Dominican Republic which are managed by a third party and manage five stations on behalf of third party owners. For more information, please visit www.playaresorts.com.
About Wyndham Alltra
Wyndham Alltra is all inclusive, all for you. The ultimate carefree vacation awaits you with everything you’ve dreamed of in one place. From exciting meals and refreshing cocktails to live entertainment and non-stop activities, perfect beaches to inviting pools, we have something for everyone. This is the moment you have been waiting for. Get out of the office. Take off to Wyndham Alltra. Book your next stay at www.wyndhamalltra.com or visit www.wyndhamdevelopment.com to learn more about all-inclusive development opportunities.
On Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchise company by number of properties, with approximately 9,000 hotels in nearly 95 countries on six continents. With its network of approximately 798,000 attractive rooms for the everyday traveler, Wyndham occupies a leading position in the economy and mid-range segments of the accommodation industry. The Company operates a portfolio of 22 hotel brands, including Super 8, Days Inn, Ramada, Microtel, La Quinta, Baymont, Wingate, AmericInn, Hawthorn Suites, Trademark Collection and Wyndham. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The company’s award-winning Wyndham Rewards loyalty program offers 89 million registered members the ability to redeem points at thousands of hotels, resorts and vacation rentals around the world. For more information, visit www.wyndhamhotels.com.
This press release contains “forward-looking statements” within the meaning of we Federal securities laws, including the planned addition of hotels and similar statements regarding possible future results or performance. You are cautioned not to place undue reliance on these forward-looking statements, which do not constitute guarantees of future results or performance, are only valid as of the date of this press release and are subject to numerous risks and uncertainties, including the risks described in Wyndham Hotels’ the most recent annual report on Form 10-K and subsequent reports filed with the Security and Trade Commission, either of which could cause actual results or performance to differ materially from future results or performance expressed or implied by such forward-looking statements. Unless required by law, Wyndham Hotels assumes no obligation to update or revise forward-looking statements, whether as a result of new information, subsequent events or otherwise.