Zero Bond Founder Opens Darling, a Salon on Billionaire’s Row in NYC – Robb Report


“I know it’s Billionaires’ Row, but the view is priceless,” hospitality mogul Scott Sartiano said of Darling, the lounge he opened atop the new Park Hotel Lane in New York on April 2. “I don’t think there’s really any other view like that other than private residences.

Darling, a 47th-floor rooftop perch that was once part of Leona Helmsley’s penthouse suite at 36 Central Park South, offers sweeping views of Central Park and the New York skyline. It also gives customers a taste of the absolute upper echelon of high New York living, which they can enjoy while using their hands to eat caviar grilled cheese, Wagyu katsu sandos, personal pizzas, towers seafood, spicy chicken sliders and crispy entrees. vegetable spring rolls.

Darling is located on Billionaires’ Row, a group of luxurious buildings (including so-called “super tall” skyscrapers that rise over 300 meters) around the south end of Central Park. It’s an area where IT entrepreneur Michael Dell has spent over $100 million on One57’s duplex penthouse, and where many finance titans have purchased gargantuan condos. So Sartiano, who runs downtown’s ultra-exclusive private club Zero Bond, is really dealing with rarefied air on Central Park South.

“These are the most exclusive addresses in New York, there’s no doubt about it,” says top real estate broker Tal Alexander, who has landed deals with Billionaires’ Row, including the record $238 million purchase of the property manager. hedge fund Ken Griffin of the quadruplex penthouse at 220 Central Park South, which happened in 2019 and remains the most expensive home ever sold in the United States. “There were incredible exchanges. If you look at these buildings over time, they have pretty much all appreciated.

It will be hard for other bars to beat this view.

Michael Kleinberg

Alexander, who leads the Alexander team at Douglas Elliman Real Estate with his brother Oren, is all about Billionaires’ Row. The brothers even have their own half-floor apartment at 432 Park Avenue and have completed many transactions in this building.

“We kind of were the hometown broker for the building, and I just sold a unit there off-market for $26 million,” says Alexander. “I had this amazing opportunity to move into my dream building, and I just thought, ‘Look, I need to spread my wings and consider selling real estate in these buildings where some of the biggest deals take place in New York on a monthly basis.”

Sartiano, whose Park Lane New York venues also include Harry’s New York Bar and Rose Lane, sees a great opportunity to add some spice to the Billionaires’ Row scene. So Darling will offer signature cocktails like the Park Lane Margarita and Central Park South (Tanqueray gin, Campari, Melon de Provence, sweet vermouth, lemon), a DJ series and exclusive events.

“I think the region has been underserved to some extent,” Sartiano says. “There haven’t been many offers for late night cocktails. I think we’ll have a mix of people: the members of Zero Bond and the who’s who of New York, but there’s a bit of everything for everyone. You have food, bar food. You’ve got inside, you’ve got outside, you’ve got a view.

shellfish tour appetizers caviar cocktails nyc bar

Obtain the Shell Tower.

Nathalie Bois

Like at Zero Bond, Sartiano wants to take food and drink seriously at Park Lane, which has installed a pizza oven downstairs. Park Lane Executive Chef John Merry worked with Zero Bond Executive Chef Richard Farnabe to develop menu items. And Zero Bond bar manager Adam Baca curated Darling’s cocktail menu.

Darling, a garden-like oasis with lush greenery, is reserved for hotel guests during the day and open to the public at night (hotel guests get priority). Each time you visit, you will enjoy stunning views from the top.

“At night, we add a DJ and turn off the lights and you can still see the skyline and the park,” Sartiano says. “I think Darling is going to have two lives. One is the daytime drinks at sunset, and the other is the nighttime party in the sky above the park.

While Sartiano (who ran hotspots including Butter and 1OAK before opening Zero Bond) is widely known as a downtown scene-scorer, he’s confident his crowd will come see him in Darling.

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Darling’s lush interiors.

Michael Kleinberg

“I think I create products and have a following, and there are definitely members of Zero Bond living here,” he says. “And if you’re a New Yorker, you always end up in different places. You don’t always hang out downtown. Darling certainly has enough premium offerings to satisfy Zero Bond members.

Alexander accepts.

“I think a lot of its members, myself included, live in that neighborhood,” he says. “I think everyone wants to venture downtown for a night out, and Zero Bond definitely fills that void. But if you want to stay in the neighborhood, you have this place, this very famous space, which he will reinvent. Scott has a huge following and knows how to pull together a very classy crowd.


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